How is AI Search different from Organic Search?

Google still dominates the traditional search market share, whereas AI search is a new and much more diverse field. This change opens up new opportunities for brands to compete on a new playing field.

What does 'search intent' mean in AI Search?

Search intent has always been an "in-between" step, where a user is trying to accomplish some goal. AI search services now directly answer these intents - whether it's writing better email subjects or finding wedding venues - instead of just providing links to explore.

How much traffic are AI search engines driving to sites?

While AI search drives less traffic overall, it's much higher intent. AI services excel at providing direct "zero-click" answers, especially for informational queries. Users often research in AI services before making direct navigational searches, making traditional tracking challenging.

How big is the AI search market?

Surprisingly, it's larger than traditional search. Every Google search now potentially includes an AI overview response, plus there are entirely new types of searches and tasks that people are using AI services for, representing the first major expansion of search capabilities in years.

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ChatGPT

Claude

Perplexity

Gemini

AI Overviews

AI Mode

Meta AI

Are you invisible in AI search?

AIs are shaping how buyers discover, compare, and choose. These are unseen gaps keeping your brand out of the conversation.

Blind spot in your funnel

Prospects research in ChatGPT and Claude before they ever visit your site. You have no idea what they're seeing.

Lost to competitors

AI models rank competitors higher even when you have better solutions. You're losing deals you don't know about.

Wrong descriptions

AI describes your products incorrectly, confuses your features, or ignores your key differentiators entirely.

No measurement

You can't track SEO rankings for AI. Traditional tools don't work. You're flying blind.

Why trust us?

We built the framework AI search is missing

It's like PageRank for AI, but this time, you can actually influence it. We built The BISCUIT Framework, so marketers can finally reverse-engineer AI recommendations like they used to do with Google rankings.

LLMs don't think like search engines. The BISCUIT Framework breaks down how AI tools describe, prioritize, and recommend your company across commercial queries.

Our proprietary framework helps marketers navigate this new ranking system.

Read the full framework

How it works

STEP 1

Run a full AI Visibility audit in seconds

Enter your website URL and let Knowatoa query ChatGPT, Claude, Perplexity, and Gemini to see exactly what they say about your brand.

Start your audit

STEP 2

Get Personalized Recommendations

Based on your specific questions and competitors, we'll give you personalized recommendations to improve your AI visibility that you can act on today.

STEP 3

Continual Improvement

As we track your AI visibility, we'll identify more and more opportunities for you to outperform your competitors.

How agencies and marketing teams are using Knowatoa

Client Reporting

Show clients their AI visibility alongside traditional SEO metrics.

Competitive Analysis

Benchmark against competitors to find gaps and opportunities.

Brand Monitoring

Track how AI models describe your brand over time.

Content Strategy

Identify which topics and keywords AI models respond to.

Product Launches

Ensure AI models accurately represent new features and products.

Lead Generation

Optimize for the questions prospects ask AI before buying.

Knowatoa features help reveal your AI visibility strategy

Every AI response reveals what models think matters most. Use these insights to optimize your positioning.

Citation Analysis

Track which sources AI models trust and reference most.

Sentiment Tracking

Monitor whether AI describes you positively or negatively.

Feature Mentions

See which features AI highlights and which it ignores.

Ranking Position

Know exactly where you appear in AI recommendations.

Competitor Mentions

Track when and why AI recommends competitors instead.

Historical Trends

Watch how AI's understanding evolves as you update content.

Cross-Model Analysis

Compare how different AI models perceive your brand.

API Access

Pull data into your own dashboards and reports.

View All Features

Leading marketers and agencies rely on Knowatoa

"Knowatoa solves a real problem for marketers. AI search is already taking over a big chunk of Google's results, and we're jumping in at exactly the right time."

Jim Huffman

GrowthHit

"Knowatoa is something totally new. It raises powerful questions about how tools like Gemini are surfacing your competitors, and it delivers some very cool services to help you respond."

Nicholas Kuhne

Wunderbrand

"Knowatoa revealed insights that completely changed how I think about brand, website, and content distribution. It's not just a tool, it's a smarter way to approach visibility."

Craig Hewitt

Castos

"Knowatoa helps you stay ahead. AI-driven rankings, and algorithm shifts are why tools like Knowatoa are essential for modern marketers."

Lily Patrascu

Lily.Global Branding

"Knowatoa gives you genuinely valuable insights. There's always something to learn. Any real marketer will see the value."

Mike Montague

Avenue9

"Knowatoa is a powerful, well-designed tool in a space that's evolving rapidly. It's valuable for anyone trying to stay visible in AI-driven search."

Jessica Malnik

JM Content Group

"Knowatoa offers a fascinating view into what's happening in the world of AI search, how it's evolving and how you can optimize your content for it."

Ezekiel Iferia

TechCast

"Knowatoa's approach to branding is really interesting, helping you see who you are now, who you want to be, and what needs to change to bridge that gap."

Lorraine Ball

More than a few Words

"Knowatoa helps you get in early to take advantage of ChatGPT and other AI tools before stricter ranking measures get put in place. You can rack up some great wins."

Ellie McIntyre

Conversion Zoo

"Knowatoa has me revisiting my content strategy. There's such a long runway with this, I'm excited to see where it's taking me."

Emanuel Rose

Strategic eMarketing

"Knowatoa helps businesses navigate the evolving landscape of AI, content strategy, and search visibility, and how to stay competitive in this new era of rapid AI-driven changes in marketing."

Christian Brim

The Profitable Creative

"Knowatoa is a very cool tool that is getting in front of change in our industry, rank tracking for AI search services like ChatGPT, Perplexity, and Claude."

Ross Hudgens

Founder - Siege Media

Pricing

Monthly

Annual

Prices in USD

Starter

Billed monthly

$59 /mo

Try it free for 7 days

Key features:

30 question limit
Track questions across multiple languages and locations
AI search services

AI Mode

AI Overviews

ChatGPT
Data export

CSV exports
2,790 answers processed/mo
Daily data refreshes
Competitor gap analysis & tracking
Source opportunities analysis
Brand sentiment analysis

Choose Starter if you:

Are exploring AI search visibility
Track a focused set of key questions
Want to monitor ChatGPT and AI Overviews
Need basic competitive analysis

Growth

Billed monthly

$199 /mo

Try it free for 7 days

Key features:

100 question limit
Track questions across multiple languages and locations
AI search services

AI Mode

AI Overviews

ChatGPT

Claude

Gemini

Meta

Perplexity
Data export

CSV exports

API access

Looker Studio

Ninja Cat
21,700 answers processed/mo
Daily data refreshes
Competitor gap analysis & tracking
Source opportunities analysis
Brand sentiment analysis

Choose Growth if you:

Need comprehensive AI visibility tracking
Monitor all major AI search platforms
Track extensive question portfolios
Require advanced data integration

Frequently Asked Questions

: Google still dominates the traditional search market share, whereas AI search is a new and much more diverse field. This change opens up new opportunities for brands to compete on a new playing field.
: Search intent has always been an "in-between" step, where a user is trying to accomplish some goal. AI search services now directly answer these intents - whether it's writing better email subjects or finding wedding venues - instead of just providing links to explore.
: While AI search drives less traffic overall, it's much higher intent. AI services excel at providing direct "zero-click" answers, especially for informational queries. Users often research in AI services before making direct navigational searches, making traditional tracking challenging.
: Surprisingly, it's larger than traditional search. Every Google search now potentially includes an AI overview response, plus there are entirely new types of searches and tasks that people are using AI services for, representing the first major expansion of search capabilities in years.
: Questions are what people type into AI search services like ChatGPT and Peplexity. The Answer refers to the text returned by those services, which may include sources and links. We process the answers to give you insights into how your brand is performing.
: AI models are updating weekly. Consequently, answers change daily. To fully surface your brand's visibility, we need to analyze data as often as it changes.
: Yes! You can track an unlimited number of sites on the same account. All sites share the same question limit, so you can allocate your questions across your sites however you need.
: You can add as many terms to a brand within Knowatoa as you'd like and they'll all correctly be associated with the brand. This allows you to track product names, executive names, events, or any other relevant terms.
: Yes! Knowatoa supports tracking questions in multiple languages and geographic locations. You can specify both language and location settings at the account, site, and question level to get localized AI search results.
: Great! Schedule a call and we'll get you set up.
: We query the default most popular model in use by each AI search service, as that is what is being used by the large majority of users.

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